One price per coin is not a price. This is all of them.

A dealer reaches the map only after a person has checked it and approved it. We check:

• who it is: a company name, a registered office and a VAT number, or its equivalent, that can be verified on its site or in public registers;
• an address, and a way to reach it;
• how long its site has been running, and what independent reviews say about it;
• for an Italian dealer, that it is on the register of professional gold dealers kept by the Bank of Italy;
• that its terms of use allow its prices to be read, and that its pages answer reliably through a trial period.

No dealer can pay to appear or to rank higher. The dealers on the map before 13 October 2026 came in under the earlier rule, which asked only for the trial period.

Beside every shop is its Aurum index: a score from 0 to 100 that this site computes itself, from what it reads on the shop’s pages and can check. No review platform’s figure goes into it — that figure belongs to the platform, and the link to it is on the shop’s page. Eight parts, each worth a fixed number of points; the sum is the index, and every point a shop is missing names what would raise it.

• 20who it isA VAT number, an address, a phone number and an e-mail on the shop’s own pages: a shop that says who it is.
• 10years in businessThe year it was founded, on a log scale: five years are half the points, twenty-five all of them.
• 15pages that answerHow many of the hub’s reads of its pages came back clean over thirty days, counted from 80% up. Not yet known is worth half.
• 15catalogue on offerHow many coins and bars of the catalogue it quotes, on a log scale: ten are two thirds of the points, thirty all of them.
• 15beyond the priceA shop you can walk into, insured shipping, buy-back, in-store pickup, storage, and the ways it takes money.
• 10prices in lineThe share of its prices within 10% under and 15% over the typical price of their coin. Too cheap to be true is as far out of line as too dear; under three comparable prices the part is neutral.
• 10vouched supplyWho vouches for where its gold comes from: a mint’s own list of distributors over the shop’s word, a distributor over a brand on the shelf.
• 5open to reviewA Trustpilot profile, a Google listing: a shop that can be reviewed in public. The link earns the points; the score there stays there.

From 70 the index is high, from 45 good, below that low. It ranks nothing: the map and the ranking order the offers by what they cost, and the index says who is asking.

The parts are computed from the feed as it stands, so the index moves as the shop does — a price out of line, a page that stops answering, a service added to its pages. A shop that wants a higher one has only to say more about itself, where everyone can read it.

Where do these prices come from?

From the dealers themselves: their public product pages and price feeds, read every hour and matched against a catalogue of bullion coins. Anything quoted in another currency is converted at the day’s ECB rate.

What does “over spot” mean?

What you pay above the metal itself. Spot is the price of a gram of gold; a coin’s fine gold weight at that price is what the metal in it is worth, and the premium is the rest. It is the number to compare between dealers, because it strips out the movement of gold.

Do you sell coins, or take a commission?

Neither. Aurum Feed is a comparator: it links to the dealer’s own page and takes nothing from the sale. No dealer can pay to rank higher, and the ranking is the price.

Are shipping and payment fees included?

No. The prices are the dealers’ own published prices, VAT as they show it, before shipping and payment fees. Always check the final total on the dealer’s page before buying.

How often do the prices change?

Dealers are re-read every hour, and most of them reprice a few times a day. Every price on the map carries how long ago it was read, and the log writes down what the changes amounted to: who is cheapest now, which shop moved what it asks over the metal, how the gold itself moved.

What do you do with my e-mail address?

Nothing: the prices, the map and every page are open to everyone, with no account. Signing in is for the API, from its own pages, and an address is kept only for that; the account page has the button that deletes everything.

Can I see the prices in another currency?

Yes: the currency switch in the header shows every price in dollars, pounds, francs or any other currency the ECB publishes a rate for, converted at the ECB reference rate of the day — the same rate this site uses to bring a dealer that quotes in another currency into euro. It is a guide to what a coin costs where you are: the dealer charges in its own currency, and the final total is on the dealer’s page.

What is the Aurum index?

This site’s own measure of a shop, from 0 to 100, beside every shop on the map, in the ranking and on its page. It is computed here from what the hub reads on the shop’s pages and can check — who it says it is, how long it has traded, how reliably its pages answer, how much of the catalogue it quotes, what it offers beyond a price, whether its prices sit with the market, who vouches for its supply, where it can be reviewed — and never from a review platform’s score, which belongs to the platform. Each part has fixed points, and the shop’s page shows all eight, so every point is explained.